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Strategic Marketing focuses on conducting brand audits, reviewing market mix and segmentation, analyzing competitive positioning, researching customer insights, and driving product and service innovation.

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Strategic Marketing

Excellence at NSC Group

  • Comprehensive Expertise

    Uniquely skilled consultants adept in strategic marketing, including brand audits, market research, goal setting, competitor analysis, and product development.

  • Multi-step Process

    Guidance through a structured approach to enhance customer satisfaction, attract new customers, improve communications, drive revenue, and establish a solid organizational foundation.

  • Building Competitive Advantage

    Leveraging capabilities to identify and capitalize on opportunities, ensuring products and services deliver high customer value and profitability.

Process

Our Strategic Marketing Process

Process Start

  • Brand audit

  • Guided review of organisation mission, vision, and values

  • Redefine or develop goals and objectives

  • Market mix review and subsequent segmentation

  • Organisational messaging and communications

  • Target audience review and associated buying personas

  • Internal and external customer research

  • Innovation product/service development

  • Competitive positioning

  • Tactical marketing plans per segment, target, or timeframe

Process End

Tools

We utilise authoritative analytical tools

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  • Leximancer textual analysis tool
  • Sight X surveying & market research platform
  • Power BI
  • Tableau analytics platform
  • Cascade strategy execution platform
  • Microsoft Azure management tools

Access our capability statement for more information

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Contact Us

We'd love to hear from you!

Whether you're interested in learning more about our services or have a specific question, our team at NSC is here to help. You can reach us through our contact form, where you can provide some basic information about your needs and schedule a call with one of our consultants.

Alternatively, you can reach us by phone or email, and we'll be happy to answer any questions you may have.

    Accreditations

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    LB306 Marketing Media Print Services & Promo Services
    LB309 Business Management & Consulting Services
    LB327 Training Services
    LB328 People & Wellbeing Services (Human Resources)

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    HR-Perm, Temp Placements & Services(LGP808-4)

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    Australian Council for Educational Research
    Work personality & Preferences Assessments
    Emotional Quotient Inventory 2.0 (EQ-1 2.0) Leadership Judgement Indicator 2 (LJI-2)
    Assessments
    Mathematical, Comprehension, & Abstract Reasoning
    Customer Service & Sales Aptitude Assessments

    Associations

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